Chapter Il peso delle emozioni nell’argomentazione sui social media

Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My...

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Glavni autori: Tuccini, Gianmarco, Guidi, Goffredo
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Izdano: Firenze University Press 2022
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author Tuccini, Gianmarco
Guidi, Goffredo
author_browse Guidi, Goffredo
Tuccini, Gianmarco
author_facet Tuccini, Gianmarco
Guidi, Goffredo
author_sort Tuccini, Gianmarco
collection Directory of Open Access Books
description Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My View, an Internet forum on Reddit where the persuasiveness of the discussions among participants is explicit and regulated by specific norms. Our analysis revealed that arguments enjoying a higher degree of success were characterized by two particular emotions: anticipation and joy, which we interpret as belonging to engagement, a more general emotional dimension that includes them both. Such characteristics of successful arguments lead us to consider the persuasive experience on social media as analogous to a playful experience. Like in a game, in order to successfully take part in such a persuasive experience, certain requirements are needed: commitment and respect for the rules as well as joyful participation.
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institution Directory of Open Access Books
language ita
publishDate 2022
publishDateRange 2022
publishDateSort 2022
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publisherStr Firenze University Press
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spelling doab-20.500.12854ir-825032022-06-02T04:11:59Z Chapter Il peso delle emozioni nell’argomentazione sui social media Tuccini, Gianmarco Guidi, Goffredo Online Debate Emotions Argumentation Theory Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My View, an Internet forum on Reddit where the persuasiveness of the discussions among participants is explicit and regulated by specific norms. Our analysis revealed that arguments enjoying a higher degree of success were characterized by two particular emotions: anticipation and joy, which we interpret as belonging to engagement, a more general emotional dimension that includes them both. Such characteristics of successful arguments lead us to consider the persuasive experience on social media as analogous to a playful experience. Like in a game, in order to successfully take part in such a persuasive experience, certain requirements are needed: commitment and respect for the rules as well as joyful participation. 2022-06-02T04:11:58Z 2022-06-02T04:11:58Z 2022-06-01T12:22:46Z 2021 chapter ONIX_20220601_9788855183291_586 https://library.oapen.org/handle/20.500.12657/56401 9788855183291 https://directory.doabooks.org/handle/20.500.12854/82503 ita Communication and Philosophical Cultures. Researches and Instruments open access image/jpeg Attribution 4.0 International https://library.oapen.org/bitstream/20.500.12657/56401/1/26110.pdf Firenze University Press 10.36253/978-88-5518-329-1.11 10.36253/978-88-5518-329-1.11 2ec4474d-93b1-4cfa-b313-9c6019b51b1a 9788855183291 9 Florence open access
spellingShingle Online Debate
Emotions
Argumentation Theory
Tuccini, Gianmarco
Guidi, Goffredo
Chapter Il peso delle emozioni nell’argomentazione sui social media
title Chapter Il peso delle emozioni nell’argomentazione sui social media
title_full Chapter Il peso delle emozioni nell’argomentazione sui social media
title_fullStr Chapter Il peso delle emozioni nell’argomentazione sui social media
title_full_unstemmed Chapter Il peso delle emozioni nell’argomentazione sui social media
title_short Chapter Il peso delle emozioni nell’argomentazione sui social media
title_sort chapter il peso delle emozioni nell argomentazione sui social media
topic Online Debate
Emotions
Argumentation Theory
topic_facet Online Debate
Emotions
Argumentation Theory
url ONIX_20220601_9788855183291_586
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