Chapter Using eye-tracking to evaluate the viewing behavior on tourist landscapes

Every tourist website employs images to attract potential tourists. In particular, destination tourism websites use environmental images, such as landscapes, to attract the attention of tourists and to address their purchase choice. Nowadays the effectiveness of these tools has been enhanced by the...

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Main Authors: Zammarchi, Gianpaolo, contu, giulia, Frigau, Luca
格式: Online
語言:英语
出版: Firenze University Press 2022
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在線閱讀:ONIX_20220601_9788855183048_529
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