Dressing Modern Frenchwomen
At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women'...
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| Fformat: | Online |
| Iaith: | Saesneg |
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Johns Hopkins University Press
2022
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| Pynciau: | |
| Mynediad Ar-lein: | ONIX_20220715_9781421427812_479 |
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Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| _version_ | 1869519430143180800 |
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| author | Stewart, Mary Lynn |
| author_browse | Stewart, Mary Lynn |
| author_facet | Stewart, Mary Lynn |
| author_sort | Stewart, Mary Lynn |
| collection | Directory of Open Access Books |
| description | At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated. |
| format | Online |
| id | doab-20.500.12854ir-88732 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Johns Hopkins University Press |
| publisherStr | Johns Hopkins University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-887322024-04-02T13:59:21Z Dressing Modern Frenchwomen Stewart, Mary Lynn European history thema EDItEUR::N History and Archaeology::NH History::NHD European history At a glance, high fashion and feminism seem unlikely partners. Between the First and Second World Wars, however, these forces combined femininity and modernity to create the new, modern French woman. In this engaging study, Mary Lynn Stewart reveals the fashion industry as an integral part of women's transition into modernity. Analyzing what female columnists in fashion magazines and popular women novelists wrote about the "new silhouette," Stewart shows how bourgeois women feminized the more severe, masculine images that elite designers promoted to create a hybrid form of modern that both emancipated women and celebrated their femininity. She delves into the intricacies of marketing the new clothes and the new image to middle-class women and examines the nuts and bolts of a changing industry—including textile production, relationships between suppliers and department stores, and privacy and intellectual property issues surrounding ready-to-wear couture designs. Dressing Modern Frenchwomen draws from thousands of magazine covers, advertisements, fashion columns, and features to uncover and untangle the fascinating relationships among the fashion industry, the development of modern marketing techniques, and the evolution of the modern woman as active, mobile, and liberated. 2022-07-15T15:12:30Z 2022-07-15T15:12:30Z 2008 book ONIX_20220715_9781421427812_479 9781421427812 https://directory.doabooks.org/handle/20.500.12854/88732 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://muse.jhu.edu/book/60338 Johns Hopkins University Press 10.1353/book.60338 10.1353/book.60338 1f9b1002-ec35-4fcf-94be-32cfd0a1dfd3 9781421427812 328 open access |
| spellingShingle | European history thema EDItEUR::N History and Archaeology::NH History::NHD European history Stewart, Mary Lynn Dressing Modern Frenchwomen |
| title | Dressing Modern Frenchwomen |
| title_full | Dressing Modern Frenchwomen |
| title_fullStr | Dressing Modern Frenchwomen |
| title_full_unstemmed | Dressing Modern Frenchwomen |
| title_short | Dressing Modern Frenchwomen |
| title_sort | dressing modern frenchwomen |
| topic | European history thema EDItEUR::N History and Archaeology::NH History::NHD European history |
| topic_facet | European history thema EDItEUR::N History and Archaeology::NH History::NHD European history |
| url | ONIX_20220715_9781421427812_479 |
| work_keys_str_mv | AT stewartmarylynn dressingmodernfrenchwomen |