Imagining Consumers
Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the...
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| Format: | Online |
| Sprog: | engelsk |
| Udgivet: |
Johns Hopkins University Press
2022
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| Fag: | |
| Online adgang: | ONIX_20220715_9781421437262_749 |
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| _version_ | 1869527853601652736 |
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| author | Blaszczyk, Regina Lee |
| author_browse | Blaszczyk, Regina Lee |
| author_facet | Blaszczyk, Regina Lee |
| author_sort | Blaszczyk, Regina Lee |
| collection | Directory of Open Access Books |
| description | Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware. |
| format | Online |
| id | doab-20.500.12854ir-89002 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Johns Hopkins University Press |
| publisherStr | Johns Hopkins University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-890022024-03-30T12:53:37Z Imagining Consumers Blaszczyk, Regina Lee History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic TitleOriginally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s. Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms—including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works—and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware. 2022-07-15T15:17:50Z 2022-07-15T15:17:50Z 2020 book ONIX_20220715_9781421437262_749 9781421437262 https://directory.doabooks.org/handle/20.500.12854/89002 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://muse.jhu.edu/book/72312 Johns Hopkins University Press 10.1353/book.72312 10.1353/book.72312 1f9b1002-ec35-4fcf-94be-32cfd0a1dfd3 9781421437262 408 open access |
| spellingShingle | History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history Blaszczyk, Regina Lee Imagining Consumers |
| title | Imagining Consumers |
| title_full | Imagining Consumers |
| title_fullStr | Imagining Consumers |
| title_full_unstemmed | Imagining Consumers |
| title_short | Imagining Consumers |
| title_sort | imagining consumers |
| topic | History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history |
| topic_facet | History of specific companies / corporate history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJZ History of specific companies / corporate history |
| url | ONIX_20220715_9781421437262_749 |
| work_keys_str_mv | AT blaszczykreginalee imaginingconsumers |