Communication Management
Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic se...
Đã lưu trong:
| Định dạng: | Online |
|---|---|
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
IntechOpen
2022
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| Những chủ đề: | |
| Truy cập trực tuyến: | ONIX_20220727_9781839695124_5 |
| Các nhãn: |
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| _version_ | 1869514545392779264 |
|---|---|
| collection | Directory of Open Access Books |
| description | Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies. |
| format | Online |
| id | doab-20.500.12854ir-90109 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-901092024-03-28T18:42:09Z Communication Management Pollák, František Soviar, Jakub Vavrek, Roman Social interaction thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues Communication Management is an edited volume of chapters written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication. Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies. 2022-07-27T08:11:54Z 2022-07-27T08:11:54Z 2022 book ONIX_20220727_9781839695124_5 9781839695124 9781839695117 9781839695131 https://directory.doabooks.org/handle/20.500.12854/90109 eng image/jpeg n/a https://www.intechopen.com/books/10752 https://mts.intechopen.com/storage/books/10752/authors_book/authors_book.pdf IntechOpen IntechOpen 10.5772/intechopen.94775 10.5772/intechopen.94775 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9781839695124 9781839695117 9781839695131 IntechOpen 164 open access |
| spellingShingle | Social interaction thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues Communication Management |
| title | Communication Management |
| title_full | Communication Management |
| title_fullStr | Communication Management |
| title_full_unstemmed | Communication Management |
| title_short | Communication Management |
| title_sort | communication management |
| topic | Social interaction thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues |
| topic_facet | Social interaction thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBF Social and ethical issues |
| url | ONIX_20220727_9781839695124_5 |