Cash Flow

The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has...

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Prif Awdur: Røstvik, Camilla Mørk
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Cyhoeddwyd: UCL Press 2022
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author Røstvik, Camilla Mørk
author_browse Røstvik, Camilla Mørk
author_facet Røstvik, Camilla Mørk
author_sort Røstvik, Camilla Mørk
collection Directory of Open Access Books
description The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change.
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language eng
publishDate 2022
publishDateRange 2022
publishDateSort 2022
publisher UCL Press
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spelling doab-20.500.12854ir-907602025-07-30T17:06:40Z Cash Flow Røstvik, Camilla Mørk women's health menstruation economics business history womens studies anthropology sociology womens history thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJB Business studies: general thema EDItEUR::V Health, Relationships and Personal development::VF Family and health::VFD Popular medicine and health::VFDW Women’s health The menstrual product industry has played a large role in shaping the last hundred years of menstrual culture, from technological innovation to creative advertising, education in classrooms and as employers of thousands in factories around the world. How much do we know about this sector and how has it changed in later decades? What constitutes ‘the industry’, who works in it, and how is it adapting to the current menstrual equity movement? Cash Flow provides a new academic study of the menstrual corporate landscape that links its twentieth-century origins to the current ‘menstrual moment’. Drawing on a range of previously unexplored archival materials and interviews with industry insiders, each chapter examines one key company and brand: Saba in Norway, Essity in Sweden, Tambrands in the Soviet Union, Procter & Gamble in Britain and Europe, Kimberly-Clark in North America, and start-ups Clue and Thinx. By engaging with these corporate collections, the book highlights how the industry has survived as its consumers continually change. 2022-08-06T04:02:05Z 2022-08-06T04:02:05Z 2022-08-05T15:38:00Z 2022 book ONIX_20220805_9781787355385_10 ONIX_20220805_9781787355385_10 OCN: 1312714889 https://library.oapen.org/handle/20.500.12657/57800 9781787355385 9781787355446 9781787355569 9781787355682 9781787355750 https://directory.doabooks.org/handle/20.500.12854/90760 eng open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International Attribution-NonCommercial 4.0 International https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf https://library.oapen.org/bitstream/20.500.12657/57800/1/9781787355385.pdf UCL Press UCL Press 10.14324/111.9781787355385 10.14324/111.9781787355385 29b9f0a3-1b0d-4bdd-99d7-b4d3432d7fcc 9781787355385 9781787355446 9781787355569 9781787355682 9781787355750 Knowledge Unlatched (KU) KU Select 2022: HSS Frontlist Books UCL Press London open access
spellingShingle women's health
menstruation
economics
business
history
womens studies
anthropology
sociology
womens history
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJB Business studies: general
thema EDItEUR::V Health, Relationships and Personal development::VF Family and health::VFD Popular medicine and health::VFDW Women’s health
Røstvik, Camilla Mørk
Cash Flow
title Cash Flow
title_full Cash Flow
title_fullStr Cash Flow
title_full_unstemmed Cash Flow
title_short Cash Flow
title_sort cash flow
topic women's health
menstruation
economics
business
history
womens studies
anthropology
sociology
womens history
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJB Business studies: general
thema EDItEUR::V Health, Relationships and Personal development::VF Family and health::VFD Popular medicine and health::VFDW Women’s health
topic_facet women's health
menstruation
economics
business
history
womens studies
anthropology
sociology
womens history
thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSF Gender studies, gender groups::JBSF1 Gender studies: women and girls
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology
thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology
thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJB Business studies: general
thema EDItEUR::V Health, Relationships and Personal development::VF Family and health::VFD Popular medicine and health::VFDW Women’s health
url ONIX_20220805_9781787355385_10
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