Social Media in South India
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once...
Αποθηκεύτηκε σε:
| Μορφή: | Online |
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| Γλώσσα: | Αγγλικά |
| Έκδοση: |
University College London
2022
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| Θέματα: | |
| Διαθέσιμο Online: | ONIX_20220905_9781911307914_19 |
| Ετικέτες: |
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| _version_ | 1869528491210309632 |
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| collection | Directory of Open Access Books |
| description | One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices. |
| format | Online |
| id | doab-20.500.12854ir-91669 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | University College London |
| publisherStr | University College London |
| record_format | ojs |
| spelling | doab-20.500.12854ir-916692024-03-29T08:04:50Z Social Media in South India Venkatraman, Shriram Anthropology bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new. Venkatraman explores the impact of social media at home, work and school, and analyses the influence of class, caste, age and gender on how, and which, social media platforms are used in different contexts. These factors, he argues, have a significant effect on social media use, suggesting that social media in South India, while seeming to induce societal change, actually remains bound by local traditions and practices. 2022-09-05T13:32:24Z 2022-09-05T13:32:24Z 2017 book ONIX_20220905_9781911307914_19 9781911307914 https://directory.doabooks.org/handle/20.500.12854/91669 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://muse.jhu.edu/book/94312 University College London d7c7cefe-d244-4c42-a87e-c9d7a46b684a 9781911307914 open access |
| spellingShingle | Anthropology bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology Social Media in South India |
| title | Social Media in South India |
| title_full | Social Media in South India |
| title_fullStr | Social Media in South India |
| title_full_unstemmed | Social Media in South India |
| title_short | Social Media in South India |
| title_sort | social media in south india |
| topic | Anthropology bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology |
| topic_facet | Anthropology bic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology |
| url | ONIX_20220905_9781911307914_19 |