Contemporary Issues in Strategic Marketing

There are a large number of factors which may cause markets to evolve . In a market ecosystem, a marketer’s job is to create and sustain a business that is meant to be strong, agile, and sustainable enough to survive even in the fastest-changing environment. Thus successful strategy development is c...

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Detalles Bibliográficos

Formato:	Online
Lenguaje:	inglés
Publicado:	Istanbul University Press 2022
Materias:	thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management
Acceso en línea:	https://directory.doabooks.org/handle/20.500.12854/91674
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