Pricing of Consumer Innovations
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
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| Автор: | |
|---|---|
| Формат: | Online |
| Мова: | Англійська |
| Опубліковано: |
Logos Verlag Berlin
2022
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| Предмети: | |
| Онлайн доступ: | ONIX_20220916_9783832555108_167 |
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| _version_ | 1869515219374440448 |
|---|---|
| author | Ebbing, Tobias |
| author_browse | Ebbing, Tobias |
| author_facet | Ebbing, Tobias |
| author_sort | Ebbing, Tobias |
| collection | Directory of Open Access Books |
| description | Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers’ different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers’ price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion. |
| format | Online |
| id | doab-20.500.12854ir-92181 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Logos Verlag Berlin |
| publisherStr | Logos Verlag Berlin |
| record_format | ojs |
| spelling | doab-20.500.12854ir-921812024-03-23T14:59:23Z Pricing of Consumer Innovations Ebbing, Tobias Pricing User Innovation Diffusion Marketing Indie thema EDItEUR::2 Language qualifiers::2A Indo-European languages::2AC Germanic and Scandinavian languages::2ACB English::2ACBK American English thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBY Inventions and inventors Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers’ different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers’ price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion. 2022-09-16T13:49:01Z 2022-09-16T13:49:01Z 2022 book ONIX_20220916_9783832555108_167 9783832555108 https://directory.doabooks.org/handle/20.500.12854/92181 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.logos-verlag.de/cgi-bin/engbuchmid?isbn=5510&lng=eng&id= https://www.logos-verlag.de/ebooks/OA/978-3-8325-5510-8.pdf Logos Verlag Berlin Logos Verlag Berlin 10.30819/5510 10.30819/5510 04b263a1-7fba-4491-9eae-1c394ac42fc3 9783832555108 Logos Verlag Berlin 213 Berlin open access |
| spellingShingle | Pricing User Innovation Diffusion Marketing Indie thema EDItEUR::2 Language qualifiers::2A Indo-European languages::2AC Germanic and Scandinavian languages::2ACB English::2ACBK American English thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBY Inventions and inventors Ebbing, Tobias Pricing of Consumer Innovations |
| title | Pricing of Consumer Innovations |
| title_full | Pricing of Consumer Innovations |
| title_fullStr | Pricing of Consumer Innovations |
| title_full_unstemmed | Pricing of Consumer Innovations |
| title_short | Pricing of Consumer Innovations |
| title_sort | pricing of consumer innovations |
| topic | Pricing User Innovation Diffusion Marketing Indie thema EDItEUR::2 Language qualifiers::2A Indo-European languages::2AC Germanic and Scandinavian languages::2ACB English::2ACBK American English thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBY Inventions and inventors |
| topic_facet | Pricing User Innovation Diffusion Marketing Indie thema EDItEUR::2 Language qualifiers::2A Indo-European languages::2AC Germanic and Scandinavian languages::2ACB English::2ACBK American English thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCK Behavioural economics thema EDItEUR::K Economics, Finance, Business and Management::KC Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJE E-commerce: business aspects thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJD Business innovation thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV7 Sales and marketing management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBY Inventions and inventors |
| url | ONIX_20220916_9783832555108_167 |
| work_keys_str_mv | AT ebbingtobias pricingofconsumerinnovations |