Pricing of Consumer Innovations
Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where the...
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| Format: | Online |
| Język: | angielski |
| Wydane: |
Logos Verlag Berlin
2022
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| Hasła przedmiotowe: | |
| Dostęp online: | https://library.oapen.org/handle/20.500.12657/58472 |
| Etykiety: |
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| _version_ | 1869525530434338816 |
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| author | Ebbing, Tobias |
| author_browse | Ebbing, Tobias |
| author_facet | Ebbing, Tobias |
| author_sort | Ebbing, Tobias |
| collection | Directory of Open Access Books |
| description | Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers’ different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers’ price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion. |
| format | Online |
| id | doab-20.500.12854ir-92278 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Logos Verlag Berlin |
| publisherStr | Logos Verlag Berlin |
| record_format | ojs |
| spelling | doab-20.500.12854ir-922782025-07-30T15:37:31Z Pricing of Consumer Innovations Ebbing, Tobias Business & Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management Consumers are an important source of innovation. They primarily innovate out of non-monetary motivations, such as use interest, learning and social rewards. Nonetheless, increasing numbers of such consumer and user innovators recently began diffusing their creations on online marketplaces, where they price and commercialize them. This empirical work reveals that, compared to firms, consumers’ different motivations to innovate affect their pricing decisions systematically in terms of cost, customer quality and competition considerations. Furthermore, it shows that customers’ price evaluations differ consistently when a product is marketed as created by consumers. Two empirical, sequential mixed methods studies were conducted for testing a series of hypotheses derived from fusing pricing research with consumer and user innovation theory. The empirical work was executed in the field of indie video games. Its core quantitative analyses were carried out with data scraped from the Steam computer game marketplace. Interviews and experiments with commercializing consumer innovators and their customers scaffold the findings from the market data analyses. The generated knowledge helps (a) consumer and user innovators to shape and validate their marketing strategies, (b) business administrators to respond to an influx of consumer innovators as competitors, and (c) economists in understanding the market impacts of commercial consumer innovation diffusion. 2022-09-22T04:07:25Z 2022-09-22T04:07:25Z 2022-09-21T05:31:37Z 2022 book https://library.oapen.org/handle/20.500.12657/58472 9783832555108 https://directory.doabooks.org/handle/20.500.12854/92278 eng open access image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/58472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/58472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/58472/1/external_content.pdf https://library.oapen.org/bitstream/20.500.12657/58472/1/external_content.pdf Logos Verlag Berlin Logos Verlag Berlin 10.30819/5510 10.30819/5510 04b263a1-7fba-4491-9eae-1c394ac42fc3 Knowledge Unlatched 9783832555108 Knowledge Unlatched (KU) KU Open Services Logos Verlag Berlin open access |
| spellingShingle | Business & Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management Ebbing, Tobias Pricing of Consumer Innovations |
| title | Pricing of Consumer Innovations |
| title_full | Pricing of Consumer Innovations |
| title_fullStr | Pricing of Consumer Innovations |
| title_full_unstemmed | Pricing of Consumer Innovations |
| title_short | Pricing of Consumer Innovations |
| title_sort | pricing of consumer innovations |
| topic | Business & Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| topic_facet | Business & Economics thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management |
| url | https://library.oapen.org/handle/20.500.12657/58472 |
| work_keys_str_mv | AT ebbingtobias pricingofconsumerinnovations |