Personality Merchandising and the GDPR: An Insoluble Conflict?
Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR,...
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| Formato: | Online |
| Lenguaje: | inglés |
| Publicado: |
Nomos Verlagsgesellschaft mbH & Co. KG
2022
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| Materias: | |
| Acceso en línea: | https://directory.doabooks.org/handle/20.500.12854/92536 |
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| _version_ | 1869517121026785280 |
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| author | Sun, Jingzhou |
| author_browse | Sun, Jingzhou |
| author_facet | Sun, Jingzhou |
| author_sort | Sun, Jingzhou |
| collection | Directory of Open Access Books |
| description | Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one’s control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one’s image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR’s risk-based approach. |
| format | Online |
| id | doab-20.500.12854ir-92536 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2022 |
| publishDateRange | 2022 |
| publishDateSort | 2022 |
| publisher | Nomos Verlagsgesellschaft mbH & Co. KG |
| publisherStr | Nomos Verlagsgesellschaft mbH & Co. KG |
| record_format | ojs |
| spelling | doab-20.500.12854ir-925362022-09-28T13:21:58Z Personality Merchandising and the GDPR: An Insoluble Conflict? Sun, Jingzhou Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke LNQD Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one’s control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one’s image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR’s risk-based approach. Published Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one’s control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one’s image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR’s risk-based approach. 2022-09-28T13:21:53Z 2022-09-28T13:21:53Z 2022-09-21 book 978-3-7489-3692-3 https://directory.doabooks.org/handle/20.500.12854/92536 eng Munich Intellectual Property Law Center - MIPLC Studies image/png Attribution 4.0 International https://www.nomos-shop.de/nomos/titel/personality-merchandising-and-the-gdpr-an-insoluble-conflict-id-111390/ https://doi.org/10.5771/9783748936923 Nomos Verlagsgesellschaft mbH & Co. KG 10.5771/9783748936923 Upon almost identical conditions of application, the GDPR takes precedence over national legal regime for merchandising. It raises the research question: how would the GDPR regulate merchandising? And, whether the consequences are theoretically justified and practically reasonable? Unlike the GDPR, which is devised to enhance one’s control over personal data by omitting its commercial value and limiting personal autonomy in private law, the German legal regime recognizes the pecuniary components in the right to one’s image and de facto confirms their licensability. The KUG offers over 100 years of experience in merchandising for the GDPR’s risk-based approach. 10.5771/9783748936923 20c8b06d-3b2b-4af2-acda-fbcfdfea5744 7d48738a-6759-43c9-974a-c93e736baeb1 978-3-7489-3692-3 Max Planck Society (MPG) Band 42 282 Baden-Baden Max Planck Society (MPG) MPG 04a0tr310 open access |
| spellingShingle | Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke LNQD Sun, Jingzhou Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title | Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title_full | Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title_fullStr | Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title_full_unstemmed | Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title_short | Personality Merchandising and the GDPR: An Insoluble Conflict? |
| title_sort | personality merchandising and the gdpr an insoluble conflict |
| topic | Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke LNQD |
| topic_facet | Data protection, data-paternalism, Datenschutz, DS-GVO, German law, personality rights, Personenbilder, Persönlichkeitsrechte, the right to image, Werbezwecke LNQD |
| url | https://directory.doabooks.org/handle/20.500.12854/92536 |
| work_keys_str_mv | AT sunjingzhou personalitymerchandisingandthegdpraninsolubleconflict |