Chapter 12 Content-as-Practice
At the heart of many studies in media anthropology is an interest in media practices. While practice-oriented approaches have gained momentum as of late, there has been little discussion about how they can include particular “media texts” or “media content” into their research designs. This is espec...
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| Médium: | Online |
| Jazyk: | angličtina |
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Taylor & Francis
2023
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| On-line přístup: | https://library.oapen.org/handle/20.500.12657/60660 |
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| _version_ | 1869530480360030208 |
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| author | Bareither, Christoph |
| author_browse | Bareither, Christoph |
| author_facet | Bareither, Christoph |
| author_sort | Bareither, Christoph |
| collection | Directory of Open Access Books |
| description | At the heart of many studies in media anthropology is an interest in media practices. While practice-oriented approaches have gained momentum as of late, there has been little discussion about how they can include particular “media texts” or “media content” into their research designs. This is especially true for digital content on social media platforms, such as digital images, captions, emojis, hashtags, and so on, which have become popular objects of ethnographic investigation. Though digital content has clear empirical value for ethnographic studies, researchers are unclear about how to approach it conceptually and methodologically. In the following chapter, I argue that digital content itself can be analysed as practice. Using my ethnographic study of digital practices at the Memorial to the Murdered Jews of Europe as an example, I show that digital content can be studied as routines in the interplay of human bodies, social and cultural conventions, and the affordances of digital media technologies. My practice approach does not read content as text; rather, it asks how the practices of its creators live on through digital content. This perspective offers a new way of conducting content analysis from an ethnographic perspective and expands the toolbox available for media anthropological research. |
| format | Online |
| id | doab-20.500.12854ir-96084 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-960842025-07-17T12:15:28Z Chapter 12 Content-as-Practice Bareither, Christoph digital content, media practice, ethnology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology At the heart of many studies in media anthropology is an interest in media practices. While practice-oriented approaches have gained momentum as of late, there has been little discussion about how they can include particular “media texts” or “media content” into their research designs. This is especially true for digital content on social media platforms, such as digital images, captions, emojis, hashtags, and so on, which have become popular objects of ethnographic investigation. Though digital content has clear empirical value for ethnographic studies, researchers are unclear about how to approach it conceptually and methodologically. In the following chapter, I argue that digital content itself can be analysed as practice. Using my ethnographic study of digital practices at the Memorial to the Murdered Jews of Europe as an example, I show that digital content can be studied as routines in the interplay of human bodies, social and cultural conventions, and the affordances of digital media technologies. My practice approach does not read content as text; rather, it asks how the practices of its creators live on through digital content. This perspective offers a new way of conducting content analysis from an ethnographic perspective and expands the toolbox available for media anthropological research. 2023-01-14T04:05:04Z 2023-01-14T04:05:04Z 2023-01-13T14:26:23Z 2023 chapter https://library.oapen.org/handle/20.500.12657/60660 9781032007762 9781032007786 https://directory.doabooks.org/handle/20.500.12854/96084 eng open access image/jpeg image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/60660/1/9781003175605_10.4324_9781003175605-17.pdf https://library.oapen.org/bitstream/20.500.12657/60660/12/9781003175605_10.4324_9781003175605-17.pdf https://library.oapen.org/bitstream/20.500.12657/60660/12/9781003175605_10.4324_9781003175605-17.pdf https://library.oapen.org/bitstream/20.500.12657/60660/12/9781003175605_10.4324_9781003175605-17.pdf Taylor & Francis Routledge 10.4324/9781003175605-17 10.4324/9781003175605-17 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Routledge Companion to Media Anthropology 9781032007762 9781032007786 Routledge 12 open access |
| spellingShingle | digital content, media practice, ethnology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology Bareither, Christoph Chapter 12 Content-as-Practice |
| title | Chapter 12 Content-as-Practice |
| title_full | Chapter 12 Content-as-Practice |
| title_fullStr | Chapter 12 Content-as-Practice |
| title_full_unstemmed | Chapter 12 Content-as-Practice |
| title_short | Chapter 12 Content-as-Practice |
| title_sort | chapter 12 content as practice |
| topic | digital content, media practice, ethnology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology |
| topic_facet | digital content, media practice, ethnology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHM Anthropology::JHMC Social and cultural anthropology |
| url | https://library.oapen.org/handle/20.500.12657/60660 |
| work_keys_str_mv | AT bareitherchristoph chapter12contentaspractice |