Chapter 1 Intersections of Modalities from Medieval to Modern Times
This paper argues that the integration of the multimodal and the multilingual which pre-exists modern digital media is all but haphazard. Thus their dynamics and trends that have endured and developed over the centuries call for a systematic scholarly exploration. For instance, in historical texts a...
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| Ngā kaituhi matua: | , , |
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| Hōputu: | Online |
| Reo: | Ingarihi |
| I whakaputaina: |
Taylor & Francis
2023
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| Ngā marau: | |
| Urunga tuihono: | https://library.oapen.org/handle/20.500.12657/60686 |
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Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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| _version_ | 1869516567858905088 |
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| author | Włodarczyk, Matylda Tyrkkö, Jukka Adamczyk, Elżbieta |
| author_browse | Adamczyk, Elżbieta Tyrkkö, Jukka Włodarczyk, Matylda |
| author_facet | Włodarczyk, Matylda Tyrkkö, Jukka Adamczyk, Elżbieta |
| author_sort | Włodarczyk, Matylda |
| collection | Directory of Open Access Books |
| description | This paper argues that the integration of the multimodal and the multilingual which pre-exists modern digital media is all but haphazard. Thus their dynamics and trends that have endured and developed over the centuries call for a systematic scholarly exploration. For instance, in historical texts and contemporary social media alike preattentive engagement techniques are implemented by content producers in order to guide processing. Other manifestations of the multimodal and multilingual interplay involve orthographic aesthetics which encodes social evaluations and commentary of (linguistic) otherness in the late modernity, while visual diamorphs, brevigraphs and non-alphabetic symbols embody the prestige of medieval de luxe manuscripts. Bilingualism in contemporary social media is as purposeful and commercially devised a tool as the graphics and photos placed in blogs and vlogs by microinfluencers. The paper offers an approach that paves the way for generalisations and extension to cover further data representing other languages and periods. |
| format | Online |
| id | doab-20.500.12854ir-96147 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-961472025-07-17T12:15:41Z Chapter 1 Intersections of Modalities from Medieval to Modern Times Włodarczyk, Matylda Tyrkkö, Jukka Adamczyk, Elżbieta modalities; modalities of communication; multilingual communication; historical communication; multimodal resources; multimodality; semiotic resources thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics This paper argues that the integration of the multimodal and the multilingual which pre-exists modern digital media is all but haphazard. Thus their dynamics and trends that have endured and developed over the centuries call for a systematic scholarly exploration. For instance, in historical texts and contemporary social media alike preattentive engagement techniques are implemented by content producers in order to guide processing. Other manifestations of the multimodal and multilingual interplay involve orthographic aesthetics which encodes social evaluations and commentary of (linguistic) otherness in the late modernity, while visual diamorphs, brevigraphs and non-alphabetic symbols embody the prestige of medieval de luxe manuscripts. Bilingualism in contemporary social media is as purposeful and commercially devised a tool as the graphics and photos placed in blogs and vlogs by microinfluencers. The paper offers an approach that paves the way for generalisations and extension to cover further data representing other languages and periods. 2023-01-20T04:03:28Z 2023-01-20T04:03:28Z 2023-01-18T12:41:44Z 2023 chapter https://library.oapen.org/handle/20.500.12657/60686 9780367763596 9780367763626 https://directory.doabooks.org/handle/20.500.12854/96147 eng open access image/jpeg image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/60686/1/9781003166634_10.4324_9781003166634-1.pdf https://library.oapen.org/bitstream/20.500.12657/60686/1/9781003166634_10.4324_9781003166634-1.pdf https://library.oapen.org/bitstream/20.500.12657/60686/1/9781003166634_10.4324_9781003166634-1.pdf Taylor & Francis Routledge 10.4324/9781003166634-1 10.4324/9781003166634-1 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 Multilingualism from Manuscript to 3D 9780367763596 9780367763626 Routledge 16 open access |
| spellingShingle | modalities; modalities of communication; multilingual communication; historical communication; multimodal resources; multimodality; semiotic resources thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics Włodarczyk, Matylda Tyrkkö, Jukka Adamczyk, Elżbieta Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title | Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title_full | Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title_fullStr | Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title_full_unstemmed | Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title_short | Chapter 1 Intersections of Modalities from Medieval to Modern Times |
| title_sort | chapter 1 intersections of modalities from medieval to modern times |
| topic | modalities; modalities of communication; multilingual communication; historical communication; multimodal resources; multimodality; semiotic resources thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics |
| topic_facet | modalities; modalities of communication; multilingual communication; historical communication; multimodal resources; multimodality; semiotic resources thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics thema EDItEUR::C Language and Linguistics::CB Language: reference and general thema EDItEUR::C Language and Linguistics::CF Linguistics |
| url | https://library.oapen.org/handle/20.500.12657/60686 |
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