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Dopady COVID-19 na vývoj destinačního managementu v ČR

Title in English: Impacts of covid-19 on the Development of Destination Management in the Czech Republic The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organ...

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Hlavní autor: Holešinská, Andrea
Médium: Online
Jazyk:čeština
Vydáno: Masaryk University Press 2023
Témata:
destination management
impacts of covid-19 pandemic
DMO
3C principle
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
On-line přístup:ONIX_20230307_9788028002657_9
Tagy: Přidat tag
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Shrnutí:Title in English: Impacts of covid-19 on the Development of Destination Management in the Czech Republic The expert study is the output of a research project that focused on the impact of the covid-19 pandemic on destination management. The study presents findings on how destination management organizations (DMOs) dealt with the covid-19 pandemic and how the destination management process in the Czech Republic changed in 2020-2021. At the same time, the study introduces the trends that arose as a reaction of the DMO to the crisis. In the introduction of the study, the theoretical background of destination management is provided to understand the context and to clarify the findings.

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