Mä lehden luin
In the current digital media environment, legacy newspapers and their readers are often regarded as obsolete. For media executives and many journalists, the future of news is exclusively digital. Given the economic uncertainties facing the industry, news producers’ eyes are focused on audience metri...
שמור ב:
| Main Authors: | , , |
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| פורמט: | Online |
| שפה: | פינית |
| יצא לאור: |
Tampere University Press
2025
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| נושאים: | |
| גישה מקוונת: | https://library.oapen.org/handle/20.500.12657/62507 |
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אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| _version_ | 1869526002868158464 |
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| author | Heikkilä, Heikki Hellman, Heikki Ovaska, Liisa |
| author_browse | Heikkilä, Heikki Hellman, Heikki Ovaska, Liisa |
| author_facet | Heikkilä, Heikki Hellman, Heikki Ovaska, Liisa |
| author_sort | Heikkilä, Heikki |
| collection | Directory of Open Access Books |
| description | In the current digital media environment, legacy newspapers and their readers are often regarded as obsolete. For media executives and many journalists, the future of news is exclusively digital. Given the economic uncertainties facing the industry, news producers’ eyes are focused on audience metrics and their capacity to shed light on readers' preferences.
This book sets out to analyse news reading from the perspective of the audience. Employing interviews as well as the so called obsläs method, it examines how readers of two Finnish regional newspapers, Hämeen Sanomat and Karjalainen, navigate in three distinct architectures of the newspaper: printed, digital replica and online news application. The assumption underlying the analysis is that each of these user interfaces favour somewhat differing reading protocols and routines.
The empirical analysis responds to the big question pondered by editors and publishers: Where are the readers? It appears that most of the participants of the study tended to move from one architecture to another depending on their contextual and situational needs. In this comparison, the strengths of a printed newspaper seemed evident for many, while the balance between the pros and cons of the digital environment was more mixed.
In addition to reporting the findings of the empirical audience study, this book evaluates the future of newspapers in the context of economic statistics and media policies. While the newspaper business in Finland struggles with increasing costs and volatility of income, it may well rely on the robust newspaper reading culture among the Finnish reading public. |
| format | Online |
| id | doab-20.500.12854ir-99500.2 |
| institution | Directory of Open Access Books |
| language | fin |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Tampere University Press |
| publisherStr | Tampere University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-99500.22025-04-29T11:17:09Z Mä lehden luin Heikkilä, Heikki Hellman, Heikki Ovaska, Liisa newspapers, provincial newspapers, digitalization, media companies, audience, readers, reading habits, news reading, future of journalism, material audience research KNTP2 In the current digital media environment, legacy newspapers and their readers are often regarded as obsolete. For media executives and many journalists, the future of news is exclusively digital. Given the economic uncertainties facing the industry, news producers’ eyes are focused on audience metrics and their capacity to shed light on readers' preferences. This book sets out to analyse news reading from the perspective of the audience. Employing interviews as well as the so called obsläs method, it examines how readers of two Finnish regional newspapers, Hämeen Sanomat and Karjalainen, navigate in three distinct architectures of the newspaper: printed, digital replica and online news application. The assumption underlying the analysis is that each of these user interfaces favour somewhat differing reading protocols and routines. The empirical analysis responds to the big question pondered by editors and publishers: Where are the readers? It appears that most of the participants of the study tended to move from one architecture to another depending on their contextual and situational needs. In this comparison, the strengths of a printed newspaper seemed evident for many, while the balance between the pros and cons of the digital environment was more mixed. In addition to reporting the findings of the empirical audience study, this book evaluates the future of newspapers in the context of economic statistics and media policies. While the newspaper business in Finland struggles with increasing costs and volatility of income, it may well rely on the robust newspaper reading culture among the Finnish reading public. Published 2025-04-29T11:17:06Z 2023-04-21T04:12:41Z 2025-04-29T11:17:06Z 2023-04-19T09:15:00Z 2023-04-19 book https://library.oapen.org/handle/20.500.12657/62507 9789523590458 https://directory.doabooks.org/handle/20.500.12854/99500.2 fin open access application/octet-stream application/pdf application/octet-stream Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/62507/1/978-952-359-044-1.pdf https://doi.org/10.61201/tup.812 https://library.oapen.org/bitstream/20.500.12657/62507/1/978-952-359-044-1.pdf Tampere University Press 10.61201/tup.812 10.61201/tup.812 add7e15f-c9a8-43ae-9ee3-599fff967f0a 9789523590458 220 Tampere open access |
| spellingShingle | newspapers, provincial newspapers, digitalization, media companies, audience, readers, reading habits, news reading, future of journalism, material audience research KNTP2 Heikkilä, Heikki Hellman, Heikki Ovaska, Liisa Mä lehden luin |
| title | Mä lehden luin |
| title_full | Mä lehden luin |
| title_fullStr | Mä lehden luin |
| title_full_unstemmed | Mä lehden luin |
| title_short | Mä lehden luin |
| title_sort | ma lehden luin |
| topic | newspapers, provincial newspapers, digitalization, media companies, audience, readers, reading habits, news reading, future of journalism, material audience research KNTP2 |
| topic_facet | newspapers, provincial newspapers, digitalization, media companies, audience, readers, reading habits, news reading, future of journalism, material audience research KNTP2 |
| url | https://library.oapen.org/handle/20.500.12657/62507 |
| work_keys_str_mv | AT heikkilaheikki malehdenluin AT hellmanheikki malehdenluin AT ovaskaliisa malehdenluin |