Selling the American People
How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in th...
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| Հիմնական հեղինակ: | |
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| Ձևաչափ: | Online |
| Լեզու: | անգլերեն |
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The MIT Press
2023
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| Առցանց հասանելիություն: | ONIX_20230731_9780262374248_23 |
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Չկան պիտակներ, Եղեք առաջինը, ով նշում է այս գրառումը!
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| _version_ | 1869526290948685824 |
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| author | McGuigan, Lee |
| author_browse | McGuigan, Lee |
| author_facet | McGuigan, Lee |
| author_sort | McGuigan, Lee |
| collection | Directory of Open Access Books |
| description | How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life. |
| format | Online |
| id | doab-20.500.12854ir-111589 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | The MIT Press |
| publisherStr | The MIT Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1115892024-04-11T15:10:42Z Selling the American People McGuigan, Lee Advertising adtech optimization media studies political economy of media science and technology studies history surveillance capitalism data automation programmatic advertising privacy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life. 2023-07-31T10:54:15Z 2023-07-31T10:54:15Z 2023 book ONIX_20230731_9780262374248_23 9780262374248 9780262545440 https://directory.doabooks.org/handle/20.500.12854/111589 eng Distribution Matters image/jpeg n/a https://doi.org/10.7551/mitpress/13562.001.0001 The MIT Press The MIT Press 10.7551/mitpress/13562.001.0001 10.7551/mitpress/13562.001.0001 ae0cf962-f685-4933-93d1-916defa5123d 9780262374248 9780262545440 The MIT Press 348 Cambridge open access |
| spellingShingle | Advertising adtech optimization media studies political economy of media science and technology studies history surveillance capitalism data automation programmatic advertising privacy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society McGuigan, Lee Selling the American People |
| title | Selling the American People |
| title_full | Selling the American People |
| title_fullStr | Selling the American People |
| title_full_unstemmed | Selling the American People |
| title_short | Selling the American People |
| title_sort | selling the american people |
| topic | Advertising adtech optimization media studies political economy of media science and technology studies history surveillance capitalism data automation programmatic advertising privacy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society |
| topic_facet | Advertising adtech optimization media studies political economy of media science and technology studies history surveillance capitalism data automation programmatic advertising privacy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society |
| url | ONIX_20230731_9780262374248_23 |
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