Selling the American People

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in th...

詳細記述

書誌詳細

第一著者:	McGuigan, Lee
フォーマット:	Online
言語:	英語
出版事項:	The MIT Press 2023
主題:	Advertising adtech optimization media studies political economy of media science and technology studies history surveillance capitalism data automation programmatic advertising privacy thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society
オンライン･アクセス:	ONIX_20230731_9780262374248_23
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