Online marketingová komunikace cílící na děti školního věku

Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages tha...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Burešová, Jitka, Pospíšilová, Marie, Ungerman, Otakar, Dědková, Jaroslava, Jursová, Jitka, Berki, Jan
Format:	Online
Sprache:	Tschechisch
Veröffentlicht:	Masaryk University Press 2023
Schlagworte:	digital technologies online marketing communication influencer merch product placement social networks media education media literacy e-shop price comparison video games brand discounts shopping behaviour virtual ethnographic walk thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Online-Zugang:	ONIX_20230926_9788028003036_12
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