Online marketingová komunikace cílící na děti školního věku

Title in English: Online marketing communication targeting school-age children The online environment contains many forms of marketing messages, many of which cannot be easily distinguished from regular content. Due to their lack of experience, children are more susceptible to marketing messages tha...

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Autores principales:	Burešová, Jitka, Pospíšilová, Marie, Ungerman, Otakar, Dědková, Jaroslava, Jursová, Jitka, Berki, Jan
Formato:	Online
Lenguaje:	checo
Publicado:	Masaryk University Press 2023
Materias:	digital technologies online marketing communication influencer merch product placement social networks media education media literacy e-shop price comparison video games brand discounts shopping behaviour virtual ethnographic walk thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
Acceso en línea:	ONIX_20230926_9788028003036_12
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!