Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This r...
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| Asıl Yazarlar: | , |
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| Materyal Türü: | Online |
| Dil: | İngilizce |
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RAND Corporation
2023
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| Konular: | |
| Online Erişim: | ONIX_20231005_9780833035981_323 |
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| _version_ | 1869513995841437696 |
|---|---|
| author | Dertouzos, James N. Garber, Steven |
| author_browse | Dertouzos, James N. Garber, Steven |
| author_facet | Dertouzos, James N. Garber, Steven |
| author_sort | Dertouzos, James N. |
| collection | Directory of Open Access Books |
| description | The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data. |
| format | Online |
| id | doab-20.500.12854ir-114549 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | RAND Corporation |
| publisherStr | RAND Corporation |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1145492024-03-30T12:53:06Z Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s Dertouzos, James N. Garber, Steven Political Science Management & Organizational Behavior thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data. 2023-10-05T10:08:57Z 2023-10-05T10:08:57Z 2003 book ONIX_20231005_9780833035981_323 9780833035981 9780833033413 https://directory.doabooks.org/handle/20.500.12854/114549 eng image/jpeg n/a https://www.jstor.org/stable/10.7249/MR1591OSD RAND Corporation 10.7249/MR1591OSD 10.7249/MR1591OSD 47ac0b54-b121-491c-a9c8-5ca6776e27cb 9780833035981 9780833033413 open access |
| spellingShingle | Political Science Management & Organizational Behavior thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms Dertouzos, James N. Garber, Steven Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title_full | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title_fullStr | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title_full_unstemmed | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title_short | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s |
| title_sort | is military advertising effective an estimation methodology and applications to recruiting in the 1980s and 90s |
| topic | Political Science Management & Organizational Behavior thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms |
| topic_facet | Political Science Management & Organizational Behavior thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms |
| url | ONIX_20231005_9780833035981_323 |
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