Place Branding and Marketing from a Policy Perspective
As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political cont...
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| Autors principals: | , , |
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| Format: | Online |
| Idioma: | anglès |
| Publicat: |
Taylor & Francis
2023
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| Matèries: | |
| Accés en línia: | OCN: 1411183040 |
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