Strategic City Branding

City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appe...

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Autore principale:	Taecharungroj, Viriya
Natura:	Online
Lingua:	inglese
Pubblicazione:	Taylor & Francis 2025
Soggetti:	City branding;City marketing;Place branding;Place marketing;City development;Economic development;Place management;Urban planning;Tourism marketing;Destination marketing;Placemaking thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building
Accesso online:	https://library.oapen.org/handle/20.500.12657/97878
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