Strategic City Branding
City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appe...
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| 主要作者: | |
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| 格式: | Online |
| 語言: | 英语 |
| 出版: |
Taylor & Francis
2025
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| 主題: | |
| 在線閱讀: | https://library.oapen.org/handle/20.500.12657/97878 |
| 標簽: |
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| _version_ | 1869521482063806464 |
|---|---|
| author | Taecharungroj, Viriya |
| author_browse | Taecharungroj, Viriya |
| author_facet | Taecharungroj, Viriya |
| author_sort | Taecharungroj, Viriya |
| collection | Directory of Open Access Books |
| description | City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors.
The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding.
This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. |
| format | Online |
| id | doab-20.500.12854ir-150058 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Taylor & Francis |
| publisherStr | Taylor & Francis |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1500582025-07-21T15:43:54Z Strategic City Branding Taecharungroj, Viriya City branding;City marketing;Place branding;Place marketing;City development;Economic development;Place management;Urban planning;Tourism marketing;Destination marketing;Placemaking thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building City branding is crucial for the development of cities. Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This book demonstrates how cities can leverage their unique characteristics to build an appealing brand and attract tourists, residents, and investors. The book presents a structured approach to city branding, featuring 24 concise case studies from various Asian cities. Readers will learn about the organisation of city branding efforts, city brand identities and visions, and the brand positioning process. It covers comprehensive execution strategies and methods for evaluating branding success. Each chapter offers conceptual tools for applying these ideas in practice, and the Asian case studies provide real-world insights into city branding. This book is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic and delivers both an academic foundation and practical tools, equipping readers with the knowledge needed to create strong city brands. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license. 2025-01-21T04:05:24Z 2025-01-21T04:05:24Z 2025-01-20T14:15:32Z 2025 book https://library.oapen.org/handle/20.500.12657/97878 9781003587194 9781040311608 9781032958989 https://directory.doabooks.org/handle/20.500.12854/150058 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/97878/1/9781040311578.pdf https://library.oapen.org/bitstream/20.500.12657/97878/1/9781040311578.pdf Taylor & Francis Routledge 10.4324/9781003587194 10.4324/9781003587194 fa69b019-f4ee-4979-8d42-c6b6c476b5f0 9781003587194 9781040311608 9781032958989 Routledge 168 open access |
| spellingShingle | City branding;City marketing;Place branding;Place marketing;City development;Economic development;Place management;Urban planning;Tourism marketing;Destination marketing;Placemaking thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building Taecharungroj, Viriya Strategic City Branding |
| title | Strategic City Branding |
| title_full | Strategic City Branding |
| title_fullStr | Strategic City Branding |
| title_full_unstemmed | Strategic City Branding |
| title_short | Strategic City Branding |
| title_sort | strategic city branding |
| topic | City branding;City marketing;Place branding;Place marketing;City development;Economic development;Place management;Urban planning;Tourism marketing;Destination marketing;Placemaking thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building |
| topic_facet | City branding;City marketing;Place branding;Place marketing;City development;Economic development;Place management;Urban planning;Tourism marketing;Destination marketing;Placemaking thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNP Retail and wholesale industries thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RP Regional and area planning::RPC Urban and municipal planning and policy thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TN Civil engineering, surveying and building |
| url | https://library.oapen.org/handle/20.500.12657/97878 |
| work_keys_str_mv | AT taecharungrojviriya strategiccitybranding |