La ética publicitaria de las empresas ecuatorianas como responsabilidad social de los grupos de interés

This article analyzes the advertising ethics handled by Ecuadorian companies, making a synthesis of the way in which the social responsibility of the entities or officials linked to their advertising practices is involved. This research is carried out due to the constant changes in advertising nowad...

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Bibliographic Details

Main Authors:	Proaño-González, Esther Angélica, Escobar Quiña, Josselyn Dayana, Gómez Pacheco, María Isabel, Cruz Campos, Diana Carolina
Format:	Online
Language:	Spanish
Published:	Editorial Grupo AEA 2024
Subjects:	Ética publicidad Responsabilidad social grupos de interés thema EDItEUR::J Society and Social Sciences
Online Access:	https://directory.doabooks.org/handle/20.500.12854/133937
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