Measuring Exposure and Attention to Media and Communication

Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there...

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Bibliografiske detaljer

Main Authors:	Neijens, Peter, Araujo, Theo, Möller, Judith, de Vreese, Claes
Format:	Online
Sprog:	engelsk
Udgivet:	Amsterdam University Press 2024
Fag:	exposure and attention, media and social media, advertising, health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides
Online adgang:	https://library.oapen.org/handle/20.500.12657/92632
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