Measuring Exposure and Attention to Media and Communication
Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there...
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| Autors principals: | , , , |
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| Format: | Online |
| Idioma: | anglès |
| Publicat: |
Amsterdam University Press
2024
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| Matèries: | |
| Accés en línia: | https://library.oapen.org/handle/20.500.12657/92632 |
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| _version_ | 1869519321273729024 |
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| author | Neijens, Peter Araujo, Theo Möller, Judith de Vreese, Claes |
| author_browse | Araujo, Theo Möller, Judith Neijens, Peter de Vreese, Claes |
| author_facet | Neijens, Peter Araujo, Theo Möller, Judith de Vreese, Claes |
| author_sort | Neijens, Peter |
| collection | Directory of Open Access Books |
| description | Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. |
| format | Online |
| id | doab-20.500.12854ir-142795 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Amsterdam University Press |
| publisherStr | Amsterdam University Press |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1427952025-07-21T15:45:20Z Measuring Exposure and Attention to Media and Communication Neijens, Peter Araujo, Theo Möller, Judith de Vreese, Claes exposure and attention, media and social media, advertising, health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement. 2024-08-09T04:04:58Z 2024-08-09T04:04:58Z 2024-08-08T08:12:27Z 2024 book https://library.oapen.org/handle/20.500.12657/92632 9789463723176 https://directory.doabooks.org/handle/20.500.12854/142795 eng open access image/jpeg image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International Attribution-NonCommercial-NoDerivatives 4.0 International https://library.oapen.org/bitstream/20.500.12657/92632/1/9789048555468.pdf https://library.oapen.org/bitstream/20.500.12657/92632/8/9789048555468.pdf Amsterdam University Press 10.5117/9789463723176 10.5117/9789463723176 de2ecbe7-1037-4e96-8c3a-5a842d921e04 9789463723176 165 Amsterdam open access |
| spellingShingle | exposure and attention, media and social media, advertising, health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides Neijens, Peter Araujo, Theo Möller, Judith de Vreese, Claes Measuring Exposure and Attention to Media and Communication |
| title | Measuring Exposure and Attention to Media and Communication |
| title_full | Measuring Exposure and Attention to Media and Communication |
| title_fullStr | Measuring Exposure and Attention to Media and Communication |
| title_full_unstemmed | Measuring Exposure and Attention to Media and Communication |
| title_short | Measuring Exposure and Attention to Media and Communication |
| title_sort | measuring exposure and attention to media and communication |
| topic | exposure and attention, media and social media, advertising, health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides |
| topic_facet | exposure and attention, media and social media, advertising, health and political campaigns thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries thema EDItEUR::U Computing and Information Technology::UD Digital Lifestyle and online world: consumer and user guides |
| url | https://library.oapen.org/handle/20.500.12657/92632 |
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