Chapter 35: Flexible fieldnoting for contemporary consumer culture research

Consumer culture researchers have long used fieldnotes in ethnography, grounded theory and netnography projects. Fieldnotes focus on capturing the researchers’ observations and experiences in the field through written records. Fieldnotes take multiple formats and serve various purposes: condensed ac...

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Bibliografiske detaljer
Main Authors: Figueiredo, Bernardo, Ferreira, Marcia Christina, Scaraboto, Daiane
Format: Online
Sprog:engelsk
Udgivet: Edward Elgar Publishing 2024
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Online adgang:https://directory.doabooks.org/handle/20.500.12854/146047
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