Chapter 35: Flexible fieldnoting for contemporary consumer culture research
Consumer culture researchers have long used fieldnotes in ethnography, grounded theory and netnography projects. Fieldnotes focus on capturing the researchers’ observations and experiences in the field through written records. Fieldnotes take multiple formats and serve various purposes: condensed ac...
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Edward Elgar Publishing
2024
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| _version_ | 1869524368740057088 |
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| author | Figueiredo, Bernardo Ferreira, Marcia Christina Scaraboto, Daiane |
| author_browse | Ferreira, Marcia Christina Figueiredo, Bernardo Scaraboto, Daiane |
| author_facet | Figueiredo, Bernardo Ferreira, Marcia Christina Scaraboto, Daiane |
| author_sort | Figueiredo, Bernardo |
| collection | Directory of Open Access Books |
| description | Consumer culture researchers have long used fieldnotes in ethnography, grounded theory and netnography projects. Fieldnotes focus on capturing the researchers’ observations and experiences in the field through written records. Fieldnotes take multiple formats and serve various purposes: condensed accounts or jottings during fieldwork, expanded accounts made soon after each immersion in the field, fieldwork journals that record the researcher’s experiences, ideas and thoughts, and analysis and interpretation notes. Hence, fieldnotes are not only a type of data, but also ‘a process of analysis-in-description’. We introduce the practice of flexible fieldnoting, and shows how it can be performed along six axes of flexibility: (1) Location, (2) Format, (3) Team, (4) Timing, (5) Interaction and (6) Archive. |
| format | Online |
| id | doab-20.500.12854ir-146047 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Edward Elgar Publishing |
| publisherStr | Edward Elgar Publishing |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1460472024-10-02T15:11:33Z Chapter 35: Flexible fieldnoting for contemporary consumer culture research Figueiredo, Bernardo Ferreira, Marcia Christina Scaraboto, Daiane Research contexts; Qualitative insights; Theoretical insights; Context selection KJS Consumer culture researchers have long used fieldnotes in ethnography, grounded theory and netnography projects. Fieldnotes focus on capturing the researchers’ observations and experiences in the field through written records. Fieldnotes take multiple formats and serve various purposes: condensed accounts or jottings during fieldwork, expanded accounts made soon after each immersion in the field, fieldwork journals that record the researcher’s experiences, ideas and thoughts, and analysis and interpretation notes. Hence, fieldnotes are not only a type of data, but also ‘a process of analysis-in-description’. We introduce the practice of flexible fieldnoting, and shows how it can be performed along six axes of flexibility: (1) Location, (2) Format, (3) Team, (4) Timing, (5) Interaction and (6) Archive. Published 2024-10-02T15:11:14Z 2024-10-02T15:11:14Z 2024-09-17 chapter 9781035302727 https://directory.doabooks.org/handle/20.500.12854/146047 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.e-elgar.com/shop/gbp/handbook-of-qualitative-research-methods-in-marketing-9781035302710.html https://www.elgaronline.com/edcollchap-oa/book/9781035302727/book-part-9781035302727-45.xml Edward Elgar Publishing Edward Elgar Publishing 10.4337/9781035302727.00045 10.4337/9781035302727.00045 01ceac28-75b4-492a-8eec-f9b98bc6b28c https://creativecommons.org/licenses/by-nc-nd/4.0/ 9781035302727 Edward Elgar Publishing Cheltenham, UK open access |
| spellingShingle | Research contexts; Qualitative insights; Theoretical insights; Context selection KJS Figueiredo, Bernardo Ferreira, Marcia Christina Scaraboto, Daiane Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title | Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title_full | Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title_fullStr | Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title_full_unstemmed | Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title_short | Chapter 35: Flexible fieldnoting for contemporary consumer culture research |
| title_sort | chapter 35 flexible fieldnoting for contemporary consumer culture research |
| topic | Research contexts; Qualitative insights; Theoretical insights; Context selection KJS |
| topic_facet | Research contexts; Qualitative insights; Theoretical insights; Context selection KJS |
| url | https://directory.doabooks.org/handle/20.500.12854/146047 |
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