Brand Awareness

This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates throu...

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Bibliographic Details

Format:	Online
Language:	English
Published:	IntechOpen 2024
Subjects:	Customer services thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSU Customer services
Online Access:	ONIX_20241025_9780850141399_13
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