Building Trust in Startup Communication

This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest...

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Autor principal:	Born, Marius
Format:	Online
Idioma:	anglès
Publicat:	Springer Nature 2024
Matèries:	Storytelling in business Argumentation in corporate communication Nikola Corporation case study Corporate reputation analysis Narrative theories Persuasive intention transparency Nikola Corporation's rise and fall Trevor Milton's entrepreneurial story Hindenburg report analysis Crisis prevention in business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
Accés en línia:	ONIX_20241113_9783031632846_59
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