Building Trust in Startup Communication
This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest...
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| Formatua: | Online |
| Hizkuntza: | ingelesa |
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Springer Nature
2024
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| Gaiak: | |
| Sarrera elektronikoa: | ONIX_20241113_9783031632846_59 |
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Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
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| _version_ | 1869528240079503360 |
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| author | Born, Marius |
| author_browse | Born, Marius |
| author_facet | Born, Marius |
| author_sort | Born, Marius |
| collection | Directory of Open Access Books |
| description | This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs. |
| format | Online |
| id | doab-20.500.12854ir-147801 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2024 |
| publishDateRange | 2024 |
| publishDateSort | 2024 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1478012024-11-14T04:07:05Z Building Trust in Startup Communication Born, Marius Storytelling in business Argumentation in corporate communication Nikola Corporation case study Corporate reputation analysis Narrative theories Persuasive intention transparency Nikola Corporation's rise and fall Trevor Milton's entrepreneurial story Hindenburg report analysis Crisis prevention in business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs. 2024-11-14T04:07:04Z 2024-11-14T04:07:04Z 2024-11-13T12:49:07Z 2024 book ONIX_20241113_9783031632846_59 https://library.oapen.org/handle/20.500.12657/94670 9783031632846 9783031632839 https://directory.doabooks.org/handle/20.500.12854/147801 eng Springer Business Cases open access image/jpeg n/a https://library.oapen.org/bitstream/20.500.12657/94670/1/978-3-031-63284-6.pdf Springer Nature Springer Nature Switzerland 10.1007/978-3-031-63284-6 10.1007/978-3-031-63284-6 9fa3421d-f917-4153-b9ab-fc337c396b5a c9fff097-a6b0-4c97-afcd-d033f5f27a3d 07f61e34-5b96-49f0-9860-c87dd8228f26 9783031632846 9783031632839 Swiss National Science Foundation (SNF) Springer Nature Switzerland 233 Cham [...] Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung Swiss National Science Foundation 10.13039/501100001711 open access |
| spellingShingle | Storytelling in business Argumentation in corporate communication Nikola Corporation case study Corporate reputation analysis Narrative theories Persuasive intention transparency Nikola Corporation's rise and fall Trevor Milton's entrepreneurial story Hindenburg report analysis Crisis prevention in business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies Born, Marius Building Trust in Startup Communication |
| title | Building Trust in Startup Communication |
| title_full | Building Trust in Startup Communication |
| title_fullStr | Building Trust in Startup Communication |
| title_full_unstemmed | Building Trust in Startup Communication |
| title_short | Building Trust in Startup Communication |
| title_sort | building trust in startup communication |
| topic | Storytelling in business Argumentation in corporate communication Nikola Corporation case study Corporate reputation analysis Narrative theories Persuasive intention transparency Nikola Corporation's rise and fall Trevor Milton's entrepreneurial story Hindenburg report analysis Crisis prevention in business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
| topic_facet | Storytelling in business Argumentation in corporate communication Nikola Corporation case study Corporate reputation analysis Narrative theories Persuasive intention transparency Nikola Corporation's rise and fall Trevor Milton's entrepreneurial story Hindenburg report analysis Crisis prevention in business thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJH Entrepreneurship / Start-ups thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies |
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