Management in Marketing Communications
This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketin...
Guardat en:
| Format: | Online |
|---|---|
| Idioma: | anglès |
| Publicat: |
IntechOpen
2025
|
| Matèries: | |
| Accés en línia: | ONIX_20250220_9780854666195_71 |
| Etiquetes: |
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| _version_ | 1869515655744585728 |
|---|---|
| collection | Directory of Open Access Books |
| description | This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management. |
| format | Online |
| id | doab-20.500.12854ir-152554 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | IntechOpen |
| publisherStr | IntechOpen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1525542025-02-20T08:15:10Z Management in Marketing Communications Pollák, František thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing This book provides a comprehensive overview of the essential topics in the field of management in marketing communication. These substantial topics are examined and addressed by scholars from the marketing and management discipline. Beginning with the role of culture as a crucial element in marketing communication, the book delves into various matters within the scope of marketing communication. Consequently, social media and its significance in modern marketing strategies are examined together with the topic of transition from offline to online marketing, emphasizing the impact of accelerated digitalization and its onset during the third decade of the twenty-first century. Furthermore, the book discusses the rapid digital transformation stimulated by the COVID-19 pandemic and thus creates room for further exploration and research. Throughout the book, the evolving dynamics of marketing communication in a digitalized world are examined, providing a resource base for scholars conducting research in the context of modern marketing management. 2025-02-20T08:15:08Z 2025-02-20T08:15:08Z 2024 book ONIX_20250220_9780854666195_71 2753-894X 9780854666195 9780854666201 9780854666218 https://directory.doabooks.org/handle/20.500.12854/152554 eng Business, Management and Economics image/jpeg n/a https://www.intechopen.com/books/1002480 https://intech-files.s3.amazonaws.com/a043Y00000vw8hUQAQ/0014384_Authors_Book%20%282024-10-17%2010%3A45%3A26%29.pdf IntechOpen IntechOpen 10.5772/intechopen.1000280 10.5772/intechopen.1000280 78a36484-2c0c-47cb-ad67-2b9f5cd4a8f6 9780854666195 9780854666201 9780854666218 IntechOpen 22 204 open access |
| spellingShingle | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Management in Marketing Communications |
| title | Management in Marketing Communications |
| title_full | Management in Marketing Communications |
| title_fullStr | Management in Marketing Communications |
| title_full_unstemmed | Management in Marketing Communications |
| title_short | Management in Marketing Communications |
| title_sort | management in marketing communications |
| topic | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | ONIX_20250220_9780854666195_71 |