The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Bengtson, Erik, Mossberg, Oskar
Format:	Online
Sprache:	Englisch
Veröffentlicht:	Springer Nature 2023
Schlagworte:	climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
Online-Zugang:	ONIX_20230714_9783031329791_36
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