The Virtues of Green Marketing
This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...
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| Главные авторы: | , |
|---|---|
| Формат: | Online |
| Язык: | английский |
| Опубликовано: |
Springer Nature
2023
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| Предметы: | |
| Online-ссылка: | ONIX_20230714_9783031329791_36 |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| _version_ | 1869515122408423424 |
|---|---|
| author | Bengtson, Erik Mossberg, Oskar |
| author_browse | Bengtson, Erik Mossberg, Oskar |
| author_facet | Bengtson, Erik Mossberg, Oskar |
| author_sort | Bengtson, Erik |
| collection | Directory of Open Access Books |
| description | This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. |
| format | Online |
| id | doab-20.500.12854ir-101466 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2023 |
| publishDateRange | 2023 |
| publishDateSort | 2023 |
| publisher | Springer Nature |
| publisherStr | Springer Nature |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1014662025-07-17T10:01:07Z The Virtues of Green Marketing Bengtson, Erik Mossberg, Oskar climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable market economy. The work explores the transformative power inherent in green promises and sets a vision of what green marketers should strive for. Engaging with selected research on organizational theory, the authors negotiate the conflicting paradigms of rhetorical theory and their relation to the study of corporate legitimation practices. The resulting theoretical framework provides an analytical scheme that can be useful in various disciplines – such as sociology, economics, law, marketing theory, and communication. It also illustrates how we can find new answers to contemporary challenges by re-imagining rhetoric. This is an open access book. 2023-07-18T04:34:43Z 2023-07-18T04:34:43Z 2023-07-14T15:43:10Z 2023 book ONIX_20230714_9783031329791_36 https://library.oapen.org/handle/20.500.12657/63956 9783031329791 9783031329784 https://directory.doabooks.org/handle/20.500.12854/101466 eng Rhetoric, Politics and Society open access image/jpeg image/jpeg n/a n/a https://library.oapen.org/bitstream/20.500.12657/63956/1/978-3-031-32979-1.pdf https://library.oapen.org/bitstream/20.500.12657/63956/1/978-3-031-32979-1.pdf Springer Nature Palgrave Macmillan 10.1007/978-3-031-32979-1 10.1007/978-3-031-32979-1 9fa3421d-f917-4153-b9ab-fc337c396b5a Uppsala Universitet 8cdaec7c-855c-462a-a7ec-40efd079522d 9783031329791 9783031329784 Palgrave Macmillan 163 Cham [...] open access |
| spellingShingle | climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory Bengtson, Erik Mossberg, Oskar The Virtues of Green Marketing |
| title | The Virtues of Green Marketing |
| title_full | The Virtues of Green Marketing |
| title_fullStr | The Virtues of Green Marketing |
| title_full_unstemmed | The Virtues of Green Marketing |
| title_short | The Virtues of Green Marketing |
| title_sort | virtues of green marketing |
| topic | climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory |
| topic_facet | climate rhetoric Sustainability Greenwashing qualitative analysis of communication rhetorical studies thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory |
| url | ONIX_20230714_9783031329791_36 |
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