Verhaltensforschung am Point of Sale

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

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Bibliographic Details

Main Author:	Silberer, Günter
Format:	Online
Language:	German
Published:	Universitätsverlag Göttingen 2021
Subjects:	point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Online Access:	OCN: 1076716837
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