Verhaltensforschung am Point of Sale
Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...
Tallennettuna:
| Päätekijä: | |
|---|---|
| Aineistotyyppi: | Online |
| Kieli: | saksa |
| Julkaistu: |
Universitätsverlag Göttingen
2021
|
| Aiheet: | |
| Linkit: | OCN: 1076716837 |
| Tagit: |
Ei tageja, Lisää ensimmäinen tagi!
|
| _version_ | 1869524738520383488 |
|---|---|
| author | Silberer, Günter |
| author_browse | Silberer, Günter |
| author_facet | Silberer, Günter |
| author_sort | Silberer, Günter |
| collection | Directory of Open Access Books |
| description | Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS. |
| format | Online |
| id | doab-20.500.12854ir-27807 |
| institution | Directory of Open Access Books |
| language | ger |
| publishDate | 2021 |
| publishDateRange | 2021 |
| publishDateSort | 2021 |
| publisher | Universitätsverlag Göttingen |
| publisherStr | Universitätsverlag Göttingen |
| record_format | ojs |
| spelling | doab-20.500.12854ir-278072025-07-21T15:58:08Z Verhaltensforschung am Point of Sale Silberer, Günter point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attention. To demonstrate how much information can be gathered with relatively little effort an adapted form of research at the POS is described. Also suggestions are given to look into the behaviour of the staff at the POS. 2021-02-10T12:58:18Z 2020-04-15T02:34:23Z 2009 book book OCN: 1076716837 http://library.oapen.org/handle/20.500.12657/36968 https://directory.doabooks.org/handle/20.500.12854/27807 ger open access image/jpeg image/jpeg image/jpeg image/jpeg image/jpeg n/a n/a n/a n/a n/a https://library.oapen.org/bitstream/20.500.12657/36968/1/POS.pdf https://library.oapen.org/bitstream/20.500.12657/36968/1/POS.pdf https://library.oapen.org/bitstream/20.500.12657/36968/1/POS.pdf https://library.oapen.org/bitstream/20.500.12657/36968/1/POS.pdf https://library.oapen.org/bitstream/20.500.12657/36968/1/POS.pdf Universitätsverlag Göttingen 10.17875/gup2009-214 10.17875/gup2009-214 af9011e0-03b9-4a5c-9ae6-b9da4898d1b2 AG Universitätsverlage open access |
| spellingShingle | point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing Silberer, Günter Verhaltensforschung am Point of Sale |
| title | Verhaltensforschung am Point of Sale |
| title_full | Verhaltensforschung am Point of Sale |
| title_fullStr | Verhaltensforschung am Point of Sale |
| title_full_unstemmed | Verhaltensforschung am Point of Sale |
| title_short | Verhaltensforschung am Point of Sale |
| title_sort | verhaltensforschung am point of sale |
| topic | point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| topic_facet | point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing |
| url | OCN: 1076716837 |
| work_keys_str_mv | AT silberergunter verhaltensforschungampointofsale |