Verhaltensforschung am Point of Sale

Many buying decisions are made at the Point of Sale. This fact underlines the outstanding importance of behaviourism, its methods and its efficiency. Therefore this work deals with the classical as well as with recent research methods into buying habits, etc. Validity aspects receive special attenti...

Descripció completa

Dades bibliogràfiques

Autor principal:	Silberer, Günter
Format:	Online
Idioma:	alemany
Publicat:	Universitätsverlag Göttingen 2021
Matèries:	point of sale consumption marketing market research thema EDItEUR::K Economics, Finance, Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
Accés en línia:	OCN: 1076716837
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!