The Dynamics of Influencer Marketing

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence....

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Format: Online
Jezik:angleščina
Izdano: Taylor & Francis 2022
Teme:
Online dostop:OCN: 1309291616
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