The Dynamics of Influencer Marketing

YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence....

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Detalles Bibliográficos
Formato:	Online
Lenguaje:	inglés
Publicado:	Taylor & Francis 2022
Materias:	Sales and marketing;Media, entertainment, information and communication industries thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industries
Acceso en línea:	OCN: 1309291616
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The Dynamics of Influencer Marketing

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