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The Virtues of Green Marketing

This open access book explores the idea that corporate rhetoric can be a force for good. In developing a new framework for analysis and discussion of green marketing, the authors argue that corporate environmental rhetoric can be harnessed to contribute to climate transition and a more sustainable m...

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Sábháilte in:
Príomhchruthaitheoirí: Bengtson, Erik, Mossberg, Oskar
Formáid: Online
Teanga:Béarla
Foilsithe / Cruthaithe: Springer Nature 2023
Ábhair:
climate rhetoric
Sustainability
Greenwashing
qualitative analysis of communication
rhetorical studies
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing
thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPA Political science and theory
Rochtain ar líne:ONIX_20230714_9783031329791_36
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