Chapter 13 The roles of the internet and social media in political marketing and voter behaviour

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...

وصف كامل

التفاصيل البيبلوغرافية

المؤلفون الرئيسيون:	Mannonen, Markus, Skippari, Mika
التنسيق:	Online
اللغة:	الإنجليزية
منشور في:	Taylor & Francis 2024
الموضوعات:	Political Marketing,Social Media,Public Relations,Elections,Voter Behaviour,WOM Intention,Election Day Voters,Fashion Opinion Leaders,Finnish Parliamentary Elections,Lower Involvement Context,Progressive Public Relations,Offline Channels,Sustainable Fashion Products,Political Information,UK’s Regulatory Framework,Political Marketing,Online Information Searches,Shape Voter Preferences,Consumer Voters,Offline Media,Information Searches,Mann Whitney U-test,Online Channels,Advance Voters,SDP,CBE,Voter Choice,Political Parties thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations
الوصول للمادة أونلاين:	https://library.oapen.org/handle/20.500.12657/94550
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!