Social Media for Progressive Public Relations

This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication...

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Dades bibliogràfiques

Format:	Online
Idioma:	anglès
Publicat:	Taylor & Francis 2024
Matèries:	Public Relations,Social Media,Influencer Marketing,Political Marketing,Online Communities,Word of Mouth (WOM),Reputation management,Brand Engagement,WOM Intention,Fashion Opinion Leaders,Progressive Public Relations,Sustainable Fashion Products,UK’s Regulatory Framework,Brand Relationships,Electoral Commission,Brand Love,Loyalty Programme Members,CSR Communication,CBE,PR Professional,Digital Marketing Communication,Brand Polarisation,CSR Topic,Blockchain Technology,CSR Content,Brand Hate,Consumer Brand Engagement,Brexit Campaign,Ft Ranking,Vote Leave,Social Media Brand Communities,Negative Engagement,Sport Sponsorship thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSP Public relations thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
Accés en línia:	https://library.oapen.org/handle/20.500.12657/94548
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