Merkebygging

Branding serves as a strategic tool for differentiating products and services in a competitive market and helps foster customer loyalty and trust. This anthology explores the ways in which strong brands are created and developed in various contexts – from branding in start-ups to destinations, flags...

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Bibliografiske detaljer

Main Authors:	Lyons-Kokkin, Sarah Joy, Elvekrok, Ingunn, Agerup, Gry, Berg, Arne, Bolann, Elin, Døving, Runar, Albert Ellingsen, Kristen, Mathisen, Line, Johansson Nyvoll, Carina, Rage, Øyvind, Tobiassen, Anita E., Wedum, Gunhild, Karlsen Åstrøm, Jonas
Format:	Online
Sprog:	bokmål
Udgivet:	Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2025
Fag:	branding, brand identity, customer loyalty, marketing strategy development, co-creation, merkevarebygging, merkeidentitet, kundelojalitet, markedsstrategiutvikling, samskaping x thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSC Brands and branding thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
Online adgang:	https://library.oapen.org/handle/20.500.12657/103446
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