Merkebygging

Branding serves as a strategic tool for differentiating products and services in a competitive market and helps foster customer loyalty and trust. This anthology explores the ways in which strong brands are created and developed in various contexts – from branding in start-ups to destinations, flags...

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Xehetasun bibliografikoak

Egile Nagusiak:	Lyons-Kokkin, Sarah Joy, Elvekrok, Ingunn, Agerup, Gry, Berg, Arne, Bolann, Elin, Døving, Runar, Albert Ellingsen, Kristen, Mathisen, Line, Johansson Nyvoll, Carina, Rage, Øyvind, Tobiassen, Anita E., Wedum, Gunhild, Karlsen Åstrøm, Jonas
Formatua:	Online
Hizkuntza:	bokmål (norvegiera)
Argitaratua:	Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing) 2025
Gaiak:	branding, brand identity, customer loyalty, marketing strategy development, co-creation, merkevarebygging, merkeidentitet, kundelojalitet, markedsstrategiutvikling, samskaping x thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSC Brands and branding thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques
Sarrera elektronikoa:	https://library.oapen.org/handle/20.500.12657/103446
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!