Chapter CSR as an Element of a Marketing Strategy – The Example of IKEA
The purpose of this paper is to explain the essence of the CSR concept and the validity of its practical implementation by large companies, the essence of corporate social responsibility in building the company's image and in the procurement process, and to present practical solutions for applying C...
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| Format: | Online |
| Idioma: | anglès |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Accés en línia: | ONIX_20250307_9788382208436_1510 |
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