Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture

This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company....

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Autor principal:	Krawiec, Wioletta
Format:	Online
Idioma:	anglès
Publicat:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Matèries:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Accés en línia:	ONIX_20250307_9788382208436_1505
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