Chapter Using of Portfolio Brand Strategy – The Case Study of Łódzki Dom Kultury
The purpose of this paper is to indicate the usefulness of a brand portfolio management strategy for organizations operating locally in the cultural services market. Brand portfolio strategy is standardly considered useful for international manufacturing companies, which have numerous product lines...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | Online |
| Giella: | eaŋgalasgiella |
| Almmustuhtton: |
Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Fáttát: | |
| Liŋkkat: | ONIX_20250307_9788382208436_1508 |
| Fáddágilkorat: |
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