Chapter A Loyalty Program in the Area of Digital Transformation Based on the Example of the Costa Coffee Brand
The widespread digital transformation resulting from the influence of three megatrends - globalization, dynamic development of technology and the new consumer on the market, has forced companies to adapt to new market conditions. The consumer, who is the last link in the chain, focusing only on cons...
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| Autori principali: | , |
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| Natura: | Online |
| Lingua: | inglese |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Accesso online: | ONIX_20250307_9788382208436_1504 |
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