Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture
This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company....
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| Format: | Online |
| Język: | angielski |
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Wydawnictwo Uniwersytetu Łódzkiego
2025
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| Hasła przedmiotowe: | |
| Dostęp online: | ONIX_20250307_9788382208436_1505 |
| Etykiety: |
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| _version_ | 1869513857330839552 |
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| author | Krawiec, Wioletta |
| author_browse | Krawiec, Wioletta |
| author_facet | Krawiec, Wioletta |
| author_sort | Krawiec, Wioletta |
| collection | Directory of Open Access Books |
| description | This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company. Included are such elements as the motives for internationalization of the company, methods of evaluation and selection of foreign markets, forms of expansion into international markets, and methods of determining the effects of the company's activities in foreign markets. Given the above problem, it will be explained by available secondary sources from the furniture industry and own research with a representative of a home furniture manufacturing company in Northern Poland. |
| format | Online |
| id | doab-20.500.12854ir-155855 |
| institution | Directory of Open Access Books |
| language | eng |
| publishDate | 2025 |
| publishDateRange | 2025 |
| publishDateSort | 2025 |
| publisher | Wydawnictwo Uniwersytetu Łódzkiego |
| publisherStr | Wydawnictwo Uniwersytetu Łódzkiego |
| record_format | ojs |
| spelling | doab-20.500.12854ir-1558552025-03-07T14:41:13Z Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture Krawiec, Wioletta Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image This paper addresses the problem of forming a company's expansion strategy in foreign markets – for example, a Polish furniture manufacturing company. Therefore, it is undertaken to characterize the furniture market in Poland and describe the expansion method of a selected Polish furniture company. Included are such elements as the motives for internationalization of the company, methods of evaluation and selection of foreign markets, forms of expansion into international markets, and methods of determining the effects of the company's activities in foreign markets. Given the above problem, it will be explained by available secondary sources from the furniture industry and own research with a representative of a home furniture manufacturing company in Northern Poland. 2025-03-07T14:41:11Z 2025-03-07T14:41:11Z 2022 chapter ONIX_20250307_9788382208436_1505 9788382208436 9788382208429 https://directory.doabooks.org/handle/20.500.12854/155855 eng image/jpeg Attribution-NonCommercial-NoDerivatives 4.0 International https://www.press.uni.lodz.pl/index.php/wul/catalog/book/793 Wydawnictwo Uniwersytetu Łódzkiego 10.18778/8220-842-9.05 10.18778/8220-842-9.05 83bfe9c9-323d-4283-b087-d859fd9af314 9788382208436 9788382208429 39-50 open access |
| spellingShingle | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image Krawiec, Wioletta Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title | Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title_full | Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title_fullStr | Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title_full_unstemmed | Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title_short | Chapter Forms and Methods of Internationalization of Enterprises – The Case Study of Polish Manufacturer of Household Furniture |
| title_sort | chapter forms and methods of internationalization of enterprises the case study of polish manufacturer of household furniture |
| topic | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| topic_facet | Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image |
| url | ONIX_20250307_9788382208436_1505 |
| work_keys_str_mv | AT krawiecwioletta chapterformsandmethodsofinternationalizationofenterprisesthecasestudyofpolishmanufacturerofhouseholdfurniture |