Chapter CSR as an Element of a Marketing Strategy – The Example of IKEA

The purpose of this paper is to explain the essence of the CSR concept and the validity of its practical implementation by large companies, the essence of corporate social responsibility in building the company's image and in the procurement process, and to present practical solutions for applying C...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Fabicka, Wioletta
Format:	Online
Sprache:	Englisch
Veröffentlicht:	Wydawnictwo Uniwersytetu Łódzkiego 2025
Schlagworte:	Digital Transformation Internationalization of Enterprises Viral Marketing Portfolio Brand Strategy Marketing Strategy Marketing Practices Brand Image
Online-Zugang:	ONIX_20250307_9788382208436_1510
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